An Australian brewery will provide a free beer for every adult in the country if the Australian cricket team wins the Ashes test series against England starting this month.
Team sponsor Carlton & United Breweries announced the promotion in Sydney on Tuesday at a launch attended by captain Ricky Ponting.
If Australia wins back the Ashes, the brewery will print vouchers in five Australian newspapers which can be redeemed for a bottle of its beer. The promotion could cost the brewer as much as 20 million Australian dollars.
The first test begins at Brisbane on November 25, with the final test in January. England has not won a series in Australia for 24 years, but has won its past two home Ashes series. Till now, England have won all their tour matches and look in scintillating form, and it seems as if the Australian brewery has already hedged their chances of making a loss.