The International Cricket Council on Thursday announced the appointment of Indian batting legend Sachin Tendulkar as the official event ambassador for the 2011 Cricket World Cup.
With exactly 100 days to go, Tendulkar in his role as ambassador will be called upon to promote and support a variety of ICC initiatives for the World Cup, which will take place in Bangladesh, India and Sri Lanka from February 19 to April 2 next year.
"There are just 100 days to go and I am really looking forward to playing in another Cricket World Cup," said Tendulkar, who will join Pakistan's Javed Miandad as the only other player to take part in six World Cups.
"The fact that the 2011 event will be staged here in the sub-continent makes it even more special for me and I am keen to ensure we play well. As a team we would be doing everything we can to win the world cup on home soil," Tendulkar added.
ICC chief executive Haroon Lorgat said: "We are very lucky to have such an extraordinary player as Sachin supporting our flagship event.